APP已成为企业拓展业务、提升品牌影响力的重要工具。然而，许多企业在踏入APP开发领域时，往往忽视了前期的规划与准备，导致后期无法推广、开发完成后和实际业务不服。基于我们五年来的行业经验，我们向所有有意开发软件的老板们提出以下忠告和需要注意的关键事项。

APPs have become crucial tools for businesses to expand their operations and enhance their brand influence. However, many businesses often overlook the initial planning and preparation when venturing into the realm of APP development, leading to difficulties in promotion and misalignment with actual business operations after development. Based on our five years of industry experience, we offer the following advice and key considerations to all entrepreneurs intending to develop software.

首先啊，咱们得聊聊推广这事儿。别一上来就想着“我的APP多牛啊，肯定火”，现实往往是残酷的。你得先琢磨琢磨，我这APP咋推广？卖给谁？在哪卖？预算多少？打算用多久推起来？这些问题都得心里有数。别等到APP开发完了，才发现推广无门，那可就悲剧了。

First of all, let's talk about promotion. Don't immediately think, "My APP is so great, it will definitely become popular." Reality is often cruel. You need to ponder over how to promote my APP? Who is my target audience? Where should I sell it? What's the budget? How long do I plan to take to promote it? You need to have a clear understanding of these questions. Don't wait until the APP is developed to realize that there's no way to promote it. That would be a tragedy.

推广方面还有个很重要的问题，现在很多小程序都喜欢上架到抖音上面，但是比如：虚拟产品，上架抖音是比较困难的，需要提前了解自己的软件能否上架第三方，以及第三方平台博主挂载能否实现。

Another important issue in promotion is that many mini-programs like to be listed on Douyin, but for example, virtual products face difficulties in being listed on Douyin. You need to understand in advance whether your software can be listed on third-party platforms and whether bloggers on those platforms can attach your product.

再来说说功能的事儿。很多老板一开始就想把APP做得五花八门，啥功能都有。其实，大可不必。你得先想想，哪些功能是用户真正需要的？哪些是能帮助你赚钱的？把核心功能和营销功能列出来，其他的能省则省。这样，你的APP不仅开发成本能降下来，还能让用户一眼就看出你这APP是干啥的，多省心啊！

Now, let's talk about functionality. Many entrepreneurs initially want to make their APPs feature-rich, with all kinds of functions. Actually, that's not necessary. You need to first consider which functions are truly needed by users? Which ones can help you make money? List out the core functions and marketing functions, and save on the rest. This way, not only can you reduce the development cost of your APP, but also allow users to immediately see what your APP is for. How convenient!

还有啊，界面尽可能设计好看一些，操作流程经量简单易懂，交互方式得让用户觉得舒服。别忘了，现在可是个“颜控”时代，有一句话说：要把用户当成一个傻子。

Also, try to design the interface as attractive as possible, make the operation process simple and easy to understand, and the interaction should make users feel comfortable. Don't forget, this is an era of "appearance control." There's a saying: Treat users as if they are idiots.

另外，提前了解需要办理的资质也很重要。比如，最基础的ICP(互联网信息服务业务经营许可证)\EDI(增值电信业务经营许可证-在线数据处理与交易处理业务),涉及到上架需要~

In addition, it's important to understand the required qualifications in advance. For example, the most basic ones are ICP (Internet Content Provider License) and EDI (Electronic Data Interchange License), which are required for listing.

总而言之，APP开发前得做好充分的准备，别一股脑儿地往前冲。只有这样，你的APP才能在激烈的市场竞争中站稳脚跟，实现你的业务目标和品牌价值。希望这些建议能对你有所帮助~

In summary, you need to be fully prepared before developing an APP. Don't rush ahead blindly. Only by doing so can your APP gain a foothold in the fierce market competition and achieve your business goals and brand value. I hope these suggestions can be helpful to you.